It’s Tea Time at The Purple Herb Tree
CONTEMPORARY, ICONIC & TRADITIONAL
Adding a new range to its already flourishing bouquet of products, The Purple Herb Tree is getting traditional Indian tea into the United Kingdom. The product is called Tea Time and comes in 8 variants (in sweetened / unsweetened formats).
However, this range is on trial basis to test market response. VMC took over the design process understanding the design requirements with a condition that printing of labels will be done on digital format instead of off set format.
The design heads fused together 3 looks for this range. Contemporary, Iconic and Traditional. However, the core brand essence with Saira’s signature has been retained throughout. The design plays with colours, elements, fonts, illustrations and yet keeps the format simple enough to transcend into different flavour with a quick switch of colours and tone.
We’ve already got approvals on one of the packs. Which one is your favourite?
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