VMC Anuvaad (Formerly known as VMC) creatively adapts and transcreates advertising and marketing assets for brands and agencies in India, UK, USA, Middle East and Singapore.
Our in-market creative experts and copywriters are based in prominent pockets across India. This lends us an enriching advantage to understand local sensitivities and colloquialisms of a specific region. Our round the clock responsive project managers, fully loaded artwork adaptation & VO production team, supported with over 13 years of experience and expertise in Indian languages, help us understand market specific cultural limitations and linguistic barriers, more than anyone in the industry.
VOICEOVERS

We know the culture, We identify the voice. We feel the pulse and we translate the mood. VMC offers end to end Voice Over production services in over 16 Indian languages with a bank of over 150 VO talents from different age groups, genders and languages. We also provide studio support, talent support, language supervisors, voice over directors on a standalone basis, with an excellent rate structure. We are known to our clients to work amid tight deadlines, across time zones in different countries as well as deliver the jobs within record time to offer a spontaneous experience to the end client. Our rates are competitive and validate the project in total completion.

TRANSCREATION

We love India. We are desi and have a soft spot for languages. Especially the regional Indian ones. That is why we call ourselves the localization experts. We know the pulse and what ticks the eager Indian. We transform local to glocal! Localisation is an integral part of advanced branding and mass communication. VMC transcreates global advertising campaigns, market research stimulus boards, tvcs, print & digital assets in all regional Indian langauges as a part of its core services. our process includes thorough consultation with market specific copywriters that derive information for us.

TYPESETTING

Dealing with Indian fonts and dialects can be a complex affair. We understand this gap and offer typesetting and artwork production services that guarantee the production of your creative campaigns in a hassle free way. Our in-house design and artwork setting team manufactures multi-lingual assets by the dozen everyday. We tackle Indian fonts and make sure the copy from your ‘print campaign’ to the ‘super’ appears and reads correctly after going through multiple quality checks and proofing from the linguist and the typesetter.

CULTURAL CONSULTATIONS

VMC offers insighful and result-driven cultural consultations for brand forecasting. Use our cultural filter to research your creative concepts. Our region-based research consultants and in-market copywriters give you their unbiased opinions and culturally acceptable solutions that help you understand the strength of your creative for a certain market and let you decide the efficacy, penetration and colloquialism of your brand. You may run a quick and thorough check on factors such as brand name, name relevance, cultural relevance, local sensitivities, colloquialism of language, market sensitivities, postiive / negative connotations, design and the overall approach. Global and Indian agencies have partnered effectually with VMC in order to make culturally informed decisions about their brand relevance in the local markets.