Meet Our Team - Localization, Brand Design, Digital Marketing with VMC

VIKRAM MANGHNANI

FOUNDER AND CEO

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E: vikram@vmcww.com

Advertising happened to Vikram Manghnani during a fifteen-minute rendezvous with a book on branding that convinced him that he had found what he was looking for. Ditching the engineering route, Vikram has spent over 15 grueling years in advertising, and spearheaded the localization division as the next apparent step. From his viewpoint, global brands are going native. Local talents are going global. And location is increasingly becoming unimportant. India as a country being at the helm of diversity, multi lingual challenges and advantages stand to gain most from this linguistic Kaleidoscope. He underlines that regional language viewership has witnessed a massive boost over the last fews years with the OTT platform paying special attention to localizing content in key Indian languages. This has hugely escalated the commercial viability of localization. Copy check:Vikram Manghnani has a practical, flexible and result-oriented approach for every brand under VMC. When drained, Vikram submits himself to intensive cross fit and road trips across India.

LAMIYA MANGHNANI

FOUNDER AND CEO

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E: LAMIYA@vmcww.com

With love for words from a young age, Lamiya dabbled in to freelance projects with ease. Once partnered with friend, colleague and now better half, Vikram Manghnani, she set out to head operations at VMC, watch it grow dynamically in the content industry and now seeks its undaunted growth in the mushrooming and opportunistic arena. She believes that emerging markets such as India have moved beyond conventional media and localization has emerged as a more obvious medium of personalized communication in various forms. Localization and adaptation being the buzzwords of new media have crossed maps and mindsets to create global campaigns and relevant product dossiers for the local consumer. Regional tastes have evolved and audiences are hungry for content that is not prescribed, regressive or pedestrian. This has significant impact on the type and language of content that is developed within and outside of the country.For her it’s all about spirit and how you make it perform to your advantage.The right spirit towards change, towards work processes and towards innovation transpires new ideas and newer episodes. Lamiya loves indulging her 8 year old daughter and satiating her deep thoughts with the scribes of Indian authors.