Food Flower Cart makes a Tea-reffic addition
Creating packaging for FFC’s range of ready-to-drink tea
Known for its hand-picked fruits and flowers, London-based Food Flower Cart has now added another feather to its cart by adding a range of ready-to-mix teas to its portfolio.
Timmy Sohail from FFC is excited to bring this unique and easy-to-make product to the UK. She says it brings the same authentic experience of milk tea with loved and natural flavors. The range has 6 popular variants that are usually consumed by the Asian community and is fast gaining love from the British segment too.
As FFC’s creative partner, VMC has designed the look and feel of the entire range giving each flavour a distinct identity and creating uniformity in the same breath. The overall idea was to bring out the key ingredient that makes this variant special. Hence, the choice of illustrations and clear titles.
Since this is a ready-to-have pre-mix drink, the design team needed to ensure clear instructions, and not confuse the end customer whether it has tea leaves or something else. Must say the design team delivered a clean cut, making it crystal clear as to what the product is all about.
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