GOING LOCAL IS
THE NEW GLOBAL.
WE PROVIDE LANGUAGE SUPPORT IN INDIAN & INTERNATIONAL LANGUAGES.
India’s ever-growing consumer base now makes Indian languages more relevant than ever. In fact, research has proven that brands can reach out to global Indians in a more effective manner when they adapt their communication to Hindi, Bengali, Punjabi, Tamil, Telugu, Malayalam, and other Indian regional languages.VMC creatively adapts and transcreates advertising and marketing assets for brands and agencies in India, the UK, the USA, Europe, the Middle East, and Singapore. Our in-market creative experts and copywriters are based in prominent pockets across India. VMC has over 15 years of experience and expertise in Indian languages, which helps you understand market-specific cultural limitations and linguistic barriers, as well as advantages and strengths more than anyone in the industry.
TRANSCREATION
Creative translation or Transcreation is primarily used in advertising, marketing, and film content that needs colloquially contextual adaptation rather than straightforward translations. VMC offers transcreation services for advertising campaigns, market research stimulus boards, TVCs, print, digital communication, and OTT platforms. Our expertise lies in having in-market native linguists who deftly align and add a creative twist to the master content. Our process is backed by English Back Translation as well as a rationale to justify or explain our proposals to clients for clarity who don’t speak Indian languages. This is an extra measure of accuracy that we undertake in our localized assets.
TRANSLATION / MACHINE TRANSLATIONS
VMC offers translation services to many companies mainly in the pharmaceutical, healthcare, and education sector. Our in-market talents are skilled to take up turnkey translation projects and can work in teams on-site as well as off-site to produce quality translation documents that are further proofread, and proofread if required.
Machine translations: We have partnered with able technology to support large format machine translation projects. With the advent of generative AI, the localization industry has been able to benefit from its ever-evolving active and dynamic tools. Our linguists trained in machine learning can work across AI-driven platforms and software as per client requirements and can align their skills to produce rich content. We further add a layer of proofreading as well proof editing to lend the human touch for accuracy.
CULTURAL CONSULTATIONS
VMC offers insightful and result-driven cultural consultations for brand forecasting. Use our cultural filter to research your creative concepts. Our region-based research consultants and in-market copywriters give you their unbiased opinions and culturally acceptable solutions that help you understand the strength of your creativity for a certain market and let you decide the efficacy, penetration, and colloquialism of your brand. You may run a quick and thorough check on factors such as brand name, name relevance, cultural relevance, local sensitivities, colloquialism of language, market sensitivities, positive/negative connotations, design, and the overall approach. Global and Indian agencies have partnered effectually with VMC to make culturally informed decisions about their brand relevance in the local markets.
