THE PEOPLE
Advertising happened to Vikram Manghnani during a fifteen-minute rendezvous with a book on branding that convinced him that he had found what he was looking for. Ditching the engineering route, Vikram has spent 10 grueling years in advertising, and spearheaded the localization division as the next apparent step. From his viewpoint global brands are going native. Local talents are going global. And location is increasingly becoming unimportant. Deserving market-specific copywriters are adapting key brand promises to prevent multi-lingual global campaigns from suffering the cultural burn. And technology is what is making all this happen. India as a country being at the helm of diversity, multi lingual challenges and advantages stands to gain most from this linguistic Kaleidoscope. Vikram Manghnani has a practical, flexible and result-oriented approach for every brand under VMC. When drained, Vikram submits himself to road trips across India.
With love for words from a young age, Lamiya dabbled in to freelance projects with ease. Once partnered with friend, colleague and now better half, Vikram Manghnani, she set out to head operations at VMC Anuvaad, watch it grow dynamically in the content industry and now seeks its undaunted growth in the mushrooming and opportunistic arena. She believes that emerging markets such as India have moved beyond conventional media and localization has emerged as a more obvious medium of personalized communication in various forms. Localization and adaptation being the buzzwords of new media have crossed maps and mindsets to create global campaigns and relevant product dossiers for the local consumer. For her it’s all about spirit and how you make it perform to your advantage. The right spirit towards change, towards work processes and towards innovation transpires new ideas and newer episodes. On a lighter note, Lamiya loves watching cartoon channels.